CREATIVE BRIEF: Design a look for an on-campus event where prospective accepted students visit and experience all the college has to offer. The look must not stray from the college's brand while keeping a fun approachable feel.
KEY CONCEPTS: Celebratory, collegiate, cohesive, brand-adjacent.
EVENT LOGO
REPEATED ICON
CONFETTI PATTERN
KEY ARTWORK
Deliverables: Keeping in mind the celebratory nature of the experience and need to transform campus, from the look came the following deliverables:
+ Hard Tags Landyards
+ Window Vinyls
+ Custom Iced Coffee Cups and Straws
+ Digital Screens
+ Step and Repeat Photobooth
+ Foam Boards (Multiple Sizes)
To easily identify accepted students and their families, along with provide schedules.
Immediately changed the feel of the college entryway to provide an inviting design.
Provide a fun photographable moment through the college's campus coffee shop.
Used across on campus screens to bring awareness to the student body and as a title screen for presentations.
Provide a branded spot for students to get their photo taken after committing to the school.
Provide signage throughout campus that identifies important areas (ex: check-in, forums, etc.)
Original mockup of iced coffee cup and custom straw flag that matches pennant icon in event look.
Pop signs for students to hold in photo-op moment at the end of their visit.
Hard Tag Landyard
4 x 8' Foam Boards
GALLERY FROM THE EVENT
Custom Iced Coffee Drink + Straw
Landyard
Campus Signage
Screen Graphic
Confetti + Photobooth
Campus with Vinyl
