CREATIVE BRIEF: The college had the vision to expand their annual half marathon event to be an external community-focused marathon. The challenge was to design a separate brand for this event that captures the heart of the city while feeling appropriately athletic considering the caliber of the race.
SCOPE OF WORK: Logo and Brand Design, Environmental and Signage,
RESEARCH AND INSPIRATION: After looking into several existing marathon brands (NYC, Chicago, Boston, Copenhagen), it was apparent that their brands reflected the city they were in. Copenhagen has a minimal streamlined feel that matches the history of designers that has come out of the area (Dansk, Finn Nygaard, etc). NYC always