CREATIVE BRIEF: Put together designs for several items to be sold on in the campus coffee shop, Resolute. Items need to appeal to a large demographic but mainly college students and utilize the existing branding.
My first thought for this project was that the storefront of the bistro has an iconic look and interesting windows. I want to recreate that front as a reusable illustration to be utilized as part of the brand.
A picture of the Resolute Bistro storefront.
After sketching the front and transferring that work over to illustrator, I put together a vector version of the illustrator:
I believe utilizing an illustration allowed the brand to feel more approachable as well as bringing a small business look to a modern and sleek brand.
This collection included a canvas tote, glass iced coffee cup, black mug, black tumbler, and a corduroy hat in the same gold color as the brand. The illustration was used on the tote and the glass coffee cup as both items targeted a younger audience who would appreciate the hand-drawn design more.
